THE LITERACY PROJECT: UNREADABLE MENU

Aired on September 2016
 

Pizza Hut endorses "The Literacy Project" around the world, and this year

the project was launched in Brazil as well. And to advertise it we created a stunt

in which Pizza Hut's customer could feel, even for a while,

as someone who are not able to read.

 

PIZZA "HUT" DAY

Aired on july 2016
 

On July 10th, the Pizza Day in Brazil, Pizza Hut prepared an unexpected delivery

for some lucky Hut Lovers. Jackson Five, played by comedian Marco Luque, delivered

pizzas and jokes throughout the night.

CHEESY POP

Aired on 2015
 

Nothing says Pizza Hut more than a Cheesy Pop, a special pizza with 28 delicious, well, pops filled

with cheese. The commercial creates a parallel between the pop culture and Pizza Hut translated through the

concept of the campaign: Cheesy Pop - The Pop of Pizza Hut.